Mission and Objectives

The Association of Ecotourism in Romania (AER) is a partnership for nature conservation and tourism development among tourism associations, non-governmental associations acting in local development and nature conservation and tourism service providers. Therefore, the innovative idea promoted by AER is to bring together the public and the private sector in a partnership for nature conservation and sustainable tourism development.


AER’s mission is to promote the concept of ecotourism and ecotourism development in order to support nature conservation, sustainable development of local communities in areas with natural values and increase the quality of ecotourism services, as well as promoting nature as an essential element of Romania’s tourism image.

Promotion & Marketing

  • Promotion of ecotourism activities and accommodation offered by AER’s members
  • Participation in international travel shows to promote Romania as an ecotourism destination
  • Press trips for international media
  • Press campaigns in the national media on ecotourism development in Romania
  • Participation in national travel shows

Strategies & Product Development

  • Promotion and implementation of the concept and principles of ecotourism and sustainable development at local, regional and national and international level.
  • Development of sustainable tourism strategies.
  • Development of light infrastructure (eg tourist routes for non-motorized activities, bike paths), and good quality ecotourism services, at national and international level.
  • Increase the quality of infrastructure and services for the interpretation of natural and cultural heritage.

Ecotourism Certification

Mechanism of certification of two types of tourist products:

  • Ecotourism programs/tours provided by tour-operators or guides (eco-tours of maximum 15 participants);
  • Small-scale accommodation structures in rural and natural areas (eco-lodges and guesthouses of maximum 25 rooms).

The statute of AER

Download the association’s statute for more details.

Join Us

Find out how you can become a member of Romania’s most active eco-tourism association.