Criterion group B addresses a fundamental principle of ecotourism, namely maximizing the social and economic benefits for local communities and minimizing the negative impacts of destination development. In practice, this has been a real challenge for many tourist destinations in Europe. Certain criteria are proposed which aim to stimulate actions to maximize local community benefits arising from ecotourism operations and the inflow of tourists to the destination. For example, it is recommended to support initiatives for social and infrastructure development, so that both the local community will benefit from an improved standard of living and tourists will enjoy a comfortable stay, while respecting the measures required by the management plan and the regulation of the protected natural area, which aim to maintain natural and cultural values.
As regards the local economy, several initiatives are needed to support economic diversification and employment growth. Such actions include engaging local people in tourism activities, thus providing job opportunities for well-qualified young people and the chance to stay in their communities.
In addition to directly supporting the local workforce, local entrepreneurs should be offered the opportunity to sell their traditional and/or certified/certified organic products, considering the traditions and crafts subscribed to the area, as required by the legislation in force.
The criteria of this group also highlight another need: on-the-job training and personal development. This can be achieved through continuous learning and stimulating employees to acquire new skills.